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Source: press release

The Wisconsin Beef Council Joins James on Midday Magazine

Chuck Gennaro

Dec 11, 2024, 3:53 PM CST

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Wisconsin, (WFHR, WIRI)

The holiday season is upon us, and families are navigating the delicate balance between cherished traditions and tighter budgets. Angie Horkan of the Wisconsin Beef Council joined WFHR’s James Malouf Dec 12th on Midday Magazine to discuss holiday cooking, purchasing tips and more.
Angie is the director of marketing and has been with the beef council since 1996. Additionally her family operates a beef farm in southwestern Wisconsin.


According to the National Cattlemen’s Beef Association 60 percent of consumers expect to spend more on holiday food this year, even as they adopt cost- saving strategies like shopping sales, using coupons, and opting for multipurpose ingredients The Wisconsin Beef Council offers an array of resources to help consumers elevate their holiday meals while staying within budget.


Angie informed listeners of some of the resources available, including “teaching people how to cook beef- how to store it, how to shop for it. Hundreds of recipes are available on the website. https://www.beeftips.com/
Access the “beef up the holidays” tab- to open the one stop shop for holiday beef information. Videos are available on varous topics, including how to make a rib roast, how to make a prime rib, which rubs and sauces to use, how to cook”


The entire interview is available Here: https://civicmedia.us/shows/morning-magazine/2024/12/09/beef-up-the-holidays

Photo courtesty of BeefItsWhatsForDinner.com


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